Launching Sales of Your
Cosmetics Brand in Belarus?

Then do develop your company with professionals!
600

Clients
32

Cities and towns in Belarus
25 000

Reaches in Social Media
Segments where we operate
Decorative Cosmetics
Care Cosmetics
Household Products
Organic Cosmetics
Have you already faced these problems?
-1-
Low sales volume
and low presence of your brand in the market

-2-
Low efficiency of contacts with regions
and delays in taking important decisions
-3-
Failed purchase plan
and impossibility to develop the region
-4-
Dubious team qualification
and lack of practical experience in your niche
-5-
Low marketing level
that does not fit the general brand strategy
You will forget these problems with us
just because
We believe that it is a strong team that is vital for your success. We therefore have gathered really experienced experts that admire their profession.
Our team has a 5 year practical experience in the field of cosmetics
We have a team of professionals
Time is a most important resource. We therefore take decisions within the minimum possible time and promptly respond to requests from all our partners.
That's why all requests are processed within 24 hours
We are very responsive and dynamic
We are constantly expanding and supplementing our database. In dealing with our partners we implement different mechanics: arrange joint events, act as sponsors, design our own projects at media outlets, etc.
Our database comprises over 50 media partners
Our database comprises over 50 media partners
It includes all state owned shops, cosmetics and pharmacy chains, networks of hyper- and supermarkets as well as certain cosmetics outlets in major shopping centres around the whole country.
It comprises over 600 clients in 32 cities and towns of Belarus
We have an extensive database of sales
We believe that it is a strong team that is vital for your success. We therefore have gathered really experienced experts that admire their profession.
That's why we have only bright ideas and projects
We take up the most recent trends
OUR CURRENT PARTNERS
Promotional: trade marketing, event marketing, promo actions, SMM
Face care cosmetics, France
False eyelashes, United Kingdome
Decorative cosmetics, Denmark
Sales channels: cosmetics chains, state owned shops, online shops
Sales channels: cosmetics chains, state owned shops, online shops
Sales channels: cosmetics chains, state owned shops, online shops
Promotional: trade marketing, promo actions, SMM
Promotional: trade marketing, SMM
Promotional: trade marketing
Body care cosmetics, France
Oral care, Italy
Household cleaning products, Germany
Sales channels: cosmetics chains, online shops
Sales channels: pharmacy chains, cosmetics chains, online shops
Sales channels: cosmetics chains, online shops
Promotional: trade marketing
Promotional: trade marketing, SMM
HAVE YOU ANY QUESTIONS LEFT?
We have already prepared answers to them!
- How many FCMG distributor companies are present in the market?

- The number of companies is decreasing with every passing year. There are 3-4 large distributors, 10-15 medium and about 20 small ones. If you are not afraid to get lost among multinational brands you may launch sales through a big price list of a large distributor. However, it is better sometimes to develop via a distributor with a small brand package who will take much more efforts to promote your brand.

Vitaly Dalidovitch
CEO
- What marketing investments are required to join the TOP-10 brands in Belarus?

- Everything will depend on the brands definite strategy. If it is built on push system then it is required to quantify the necessary distribution and brand recognition. The amount of the AP budget may reach over $100 thousand. In the case of a pull model an average of 10-15% of the product price is enough to stir up an intense brand loyalty in the country within 3-5 years.


Arina Rabkova
Marketing Manager
- In what Social Media are best to promote your brand?

- Currently, vk.com and Instagram are the most effective in the sphere of cosmetics. You can quickly collect quality active audience in these Social Media without high costs. Facebook for this segment just beginning to become popular. There is less competition, but to advance into Facebook will require a much larger budget. Also, to get the biggest results in social networking better to develop a complex promotional strategy and link online and offline activities.
Anna Golubeva
Digital Manager
Send us your cooperation request
Lorel Trade - a distributor of cosmetics and household products in Belarus.
The company was founded in 2011. The client base - all state stores, hypermarkets and supermarkets, cosmetics stores (over 600 clients). Our goal - to make quality products available to the Belarusian market. Also the company has a subsidiary company - beauty school "Academy of Style " - the largest educational center in the field of beauty in Belarus.
Lorel Trade
Masherova pr-t, 11, office 620, Minsk, Belarus
Phone: +37544 501 30 01
E-mail: director@lorel.by
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